MOPHIE

ELECTRIC GARDEN

PROJECT SUMMARY

Mophie needed help creating an unforgettable experience that would connect with the unique audience at Tyler, the Creator's Camp Flog Gnaw festival. We built an electric backyard garden that boasted a giant glowing treefort, games, comfy seating, and 300+ charging points including phone-charging barbecues and flowers.

Over the course of the weekend the garden acted as a hotspot for photos, a beacon for meetups, and a lounge for hanging out as attendees recharged both their phones and themselves.

Agency:
Roundhouse

Creatvie Team:
R. Kyle Everett - Creative Director, Concept Development, Experience Design, Scenic & Environmental Art Direction

Paul Glazier - Concept Development, Copywriter

Emily Steen - Scenic & Environmental Art Direction & Design, 3D Modeling & Renders

OVERVIEW VIDEO

PROCESS

GALLERY

MophiePhoto09
Mophie_ElectricGarden_R4_C1_V1
Mophie_ElectricGarden_R2_C1B_V1
Mophie_ElectricGarden_R2_C1A_V1
Mophie_ElectricGarden_R5_C2_V1
MophiePhoto10
Mophie_ElectricGarden_R9_C1_V1

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kyle@rkyleeverett.com    l    847.217.9517    l    LI   IG