For their “Accelerate Your Insights” event in San Francisco, Microsoft asked us to create an experience that showcased the potential of big data. Using 2-way mirrors and LED screens we built an infinity room to immerse the audience in an animated world of data and show them how Microsoft’s data platform can help them uncover insights that drive the world forward.

Over three days, the Microsoft Infinity Room received more than one thousand visitors and inspired hundreds of trippy selfies.