Marriage Capitol of the Universe
Xbox needed an activation for San Diego Comic Con that would help them stand out in the cluttered branded media landscape while promoting their upcoming console exclusives. 

Drawing on the insight that many con attendees have found love at SDCC we proposed turning the Xbox booth into “The Marriage Capitol of the Universe”. Couples looking to take their relationship to the next level could get legally married in an Xbox themed ceremony complete with celebrity officiant, cosplay, and wedding gifts including a custom Xbox console.

Marriage Capitol of the Universe
Xbox needed an activation for San Diego Comic Con that would help them stand out in the cluttered branded media landscape while promoting their upcoming console exclusives. 

Drawing on the insight that many con attendees have found love at SDCC we proposed turning the Xbox booth into “The Marriage Capitol of the Universe”. Couples looking to take their relationship to the next level could get legally married in an Xbox themed ceremony complete with celebrity officiant, cosplay, and wedding gifts including a custom Xbox console.

Marriage Capitol of the Universe
Xbox needed an activation for San Diego Comic Con that would help them stand out in the cluttered branded media landscape while promoting their upcoming console exclusives. 

Drawing on the insight that many con attendees have found love at SDCC we proposed turning the Xbox booth into “The Marriage Capitol of the Universe”. Couples looking to take their relationship to the next level could get legally married in an Xbox themed ceremony complete with celebrity officiant, cosplay, and wedding gifts including a custom Xbox console.

Marriage Capitol of the Universe
Xbox needed an activation for San Diego Comic Con that would help them stand out in the cluttered branded media landscape while promoting their upcoming console exclusives. 

Drawing on the insight that many con attendees have found love at SDCC we proposed turning the Xbox booth into “The Marriage Capitol of the Universe”. Couples looking to take their relationship to the next level could get legally married in an Xbox themed ceremony complete with celebrity officiant, cosplay, and wedding gifts including a custom Xbox console.

Marriage Capitol of the Universe
Xbox needed an activation for San Diego Comic Con that would help them stand out in the cluttered branded media landscape while promoting their upcoming console exclusives. 

Drawing on the insight that many con attendees have found love at SDCC we proposed turning the Xbox booth into “The Marriage Capitol of the Universe”. Couples looking to take their relationship to the next level could get legally married in an Xbox themed ceremony complete with celebrity officiant, cosplay, and wedding gifts including a custom Xbox console.

Battle Badges
Riot games was looking for ways to keep tournament attendees engaged during the lengthy downtime between matches at their national League of Legends esports events.

We came up with an upgrade to the humble but collectible lanyard badge, Battle Badges. These electronic badges pair with each other to enable virtual “battles” between event attendees encouraging interaction and socializing while creating a secondary game the whole stadium could play.

Battle Badges
Riot games was looking for ways to keep tournament attendees engaged during the lengthy downtime between matches at their national League of Legends esports events.

We came up with an upgrade to the humble but collectible lanyard badge, Battle Badges. These electronic badges pair with each other to enable virtual “battles” between event attendees encouraging interaction and socializing while creating a secondary game the whole stadium could play.

Battle Badges
Riot games was looking for ways to keep tournament attendees engaged during the lengthy downtime between matches at their national League of Legends esports events.

We came up with an upgrade to the humble but collectible lanyard badge, Battle Badges. These electronic badges pair with each other to enable virtual “battles” between event attendees encouraging interaction and socializing while creating a secondary game the whole stadium could play.

Battle Badges
Riot games was looking for ways to keep tournament attendees engaged during the lengthy downtime between matches at their national League of Legends esports events.

We came up with an upgrade to the humble but collectible lanyard badge, Battle Badges. These electronic badges pair with each other to enable virtual “battles” between event attendees encouraging interaction and socializing while creating a secondary game the whole stadium could play.

Battle Badges
Riot games was looking for ways to keep tournament attendees engaged during the lengthy downtime between matches at their national League of Legends esports events.

We came up with an upgrade to the humble but collectible lanyard badge, Battle Badges. These electronic badges pair with each other to enable virtual “battles” between event attendees encouraging interaction and socializing while creating a secondary game the whole stadium could play.

Widmer Backyard Cinema
Widmer wanted to bring the flavor of Oregon to SAMCOM. We partnered with them to concept and design a premium backyard cinema experience for convention attendees to take a break while watching a selection of movies filmed in Oregon and enjoying comfortable lawn seating, candy, popcorn with local toppings like Jacobsen Sea Salt & Tillamook Cheese, and samples of Widmer's flagship beers. 

Widmer Backyard Cinema
Widmer wanted to bring the flavor of Oregon to SAMCOM. We partnered with them to concept and design a premium backyard cinema experience for convention attendees to take a break while watching a selection of movies filmed in Oregon and enjoying comfortable lawn seating, candy, popcorn with local toppings like Jacobsen Sea Salt & Tillamook Cheese, and samples of Widmer's flagship beers.

Widmer Backyard Cinema
Widmer wanted to bring the flavor of Oregon to SAMCOM. We partnered with them to concept and design a premium backyard cinema experience for convention attendees to take a break while watching a selection of movies filmed in Oregon and enjoying comfortable lawn seating, candy, popcorn with local toppings like Jacobsen Sea Salt & Tillamook Cheese, and samples of Widmer's flagship beers.

Widmer Backyard Cinema
Widmer wanted to bring the flavor of Oregon to SAMCOM. We partnered with them to concept and design a premium backyard cinema experience for convention attendees to take a break while watching a selection of movies filmed in Oregon and enjoying comfortable lawn seating, candy, popcorn with local toppings like Jacobsen Sea Salt & Tillamook Cheese, and samples of Widmer's flagship beers.

Widmer Backyard Cinema
Widmer wanted to bring the flavor of Oregon to SAMCOM. We partnered with them to concept and design a premium backyard cinema experience for convention attendees to take a break while watching a selection of movies filmed in Oregon and enjoying comfortable lawn seating, candy, popcorn with local toppings like Jacobsen Sea Salt & Tillamook Cheese, and samples of Widmer's flagship beers.

Choco-Fun House
Tony’s Chocolonely is on a mission to eliminate slavery from the chocolate supply chain using joy, playfulness, and really tasty chocolate bars. They wanted a vehicle to take their message, and free samples, to consumers at events across the country.

Taking inspiration from traveling carnivals we pitched the Choco Fun House, a fold out ride that would transport consumers on a journey through the dark side of the chocolate trade ending on an uplifting message about Tony’s mission to change the industry.

Choco-Fun House
Tony’s Chocolonely is on a mission to eliminate slavery from the chocolate supply chain using joy, playfulness, and really tasty chocolate bars. They wanted a vehicle to take their message, and free samples, to consumers at events across the country.

Taking inspiration from traveling carnivals we pitched the Choco Fun House, a fold out ride that would transport consumers on a journey through the dark side of the chocolate trade ending on an uplifting message about Tony’s mission to change the industry.

Choco-Fun House
Tony’s Chocolonely is on a mission to eliminate slavery from the chocolate supply chain using joy, playfulness, and really tasty chocolate bars. They wanted a vehicle to take their message, and free samples, to consumers at events across the country.

Taking inspiration from traveling carnivals we pitched the Choco Fun House, a fold out ride that would transport consumers on a journey through the dark side of the chocolate trade ending on an uplifting message about Tony’s mission to change the industry.

Choco-Fun House
Tony’s Chocolonely is on a mission to eliminate slavery from the chocolate supply chain using joy, playfulness, and really tasty chocolate bars. They wanted a vehicle to take their message, and free samples, to consumers at events across the country.

Taking inspiration from traveling carnivals we pitched the Choco Fun House, a fold out ride that would transport consumers on a journey through the dark side of the chocolate trade ending on an uplifting message about Tony’s mission to change the industry.

Choco-Fun House
Tony’s Chocolonely is on a mission to eliminate slavery from the chocolate supply chain using joy, playfulness, and really tasty chocolate bars. They wanted a vehicle to take their message, and free samples, to consumers at events across the country.

Taking inspiration from traveling carnivals we pitched the Choco Fun House, a fold out ride that would transport consumers on a journey through the dark side of the chocolate trade ending on an uplifting message about Tony’s mission to change the industry.

GTA V: Crap List
To help promote the upcoming release of Grand Theft Auto 5 we suggested launching a real-world version of Crap List, the in-game equivalent of Craigslist.

The site would be stocked with unique game themed items like high end vehicles, luxury vacation rentals, costumes, and props – all available at bargain prices or even for free. However, in a nod to the game’s criminal themes, the site would only be accessible via the dark web and accept payment in bitcoin.

GTA V: Crap List
To help promote the upcoming release of Grand Theft Auto 5 we suggested launching a real-world version of Crap List, the in-game equivalent of Craigslist.

The site would be stocked with unique game themed items like high end vehicles, luxury vacation rentals, costumes, and props – all available at bargain prices or even for free. However, in a nod to the game’s criminal themes, the site would only be accessible via the dark web and accept payment in bitcoin.

GTA V: Crap List
To help promote the upcoming release of Grand Theft Auto 5 we suggested launching a real-world version of Crap List, the in-game equivalent of Craigslist.

The site would be stocked with unique game themed items like high end vehicles, luxury vacation rentals, costumes, and props – all available at bargain prices or even for free. However, in a nod to the game’s criminal themes, the site would only be accessible via the dark web and accept payment in bitcoin.

GTA V: Crap List
To help promote the upcoming release of Grand Theft Auto 5 we suggested launching a real-world version of Crap List, the in-game equivalent of Craigslist.

The site would be stocked with unique game themed items like high end vehicles, luxury vacation rentals, costumes, and props – all available at bargain prices or even for free. However, in a nod to the game’s criminal themes, the site would only be accessible via the dark web and accept payment in bitcoin

GTA V: Crap List
To help promote the upcoming release of Grand Theft Auto 5 we suggested launching a real-world version of Crap List, the in-game equivalent of Craigslist.

The site would be stocked with unique game themed items like high end vehicles, luxury vacation rentals, costumes, and props – all available at bargain prices or even for free. However, in a nod to the game’s criminal themes, the site would only be accessible via the dark web and accept payment in bitcoin

The Albacar
Fishpeople Seafood seeks to bring sustainably caught seafood and locally harvested ingredients to the masses through tasty, traceable, shelf-stable, and easy to prepare meals. However, they needed help overcoming the aversion that health and ingredient conscious consumers have to any food that comes in a can or pouch. 

We knew the best way to get people to fall in love with Fishpeople was to get them to try it. We proposed creating the world’s first amphibious capable food truck, the Albacar, to travel up and down the west coast via roads and waterways delivering product info and free samples to consumers, changing hearts and minds along the way.

The Albacar
Fishpeople Seafood seeks to bring sustainably caught seafood and locally harvested ingredients to the masses through tasty, traceable, shelf-stable, and easy to prepare meals. However, they needed help overcoming the aversion that health and ingredient conscious consumers have to any food that comes in a can or pouch. 

We knew the best way to get people to fall in love with Fishpeople was to get them to try it. We proposed creating the world’s first amphibious capable food truck, the Albacar, to travel up and down the west coast via roads and waterways delivering product info and free samples to consumers, changing hearts and minds along the way.

The Albacar
Fishpeople Seafood seeks to bring sustainably caught seafood and locally harvested ingredients to the masses through tasty, traceable, shelf-stable, and easy to prepare meals. However, they needed help overcoming the aversion that health and ingredient conscious consumers have to any food that comes in a can or pouch. 

We knew the best way to get people to fall in love with Fishpeople was to get them to try it. We proposed creating the world’s first amphibious capable food truck, the Albacar, to travel up and down the west coast via roads and waterways delivering product info and free samples to consumers, changing hearts and minds along the way.

The Albacar
Fishpeople Seafood seeks to bring sustainably caught seafood and locally harvested ingredients to the masses through tasty, traceable, shelf-stable, and easy to prepare meals. However, they needed help overcoming the aversion that health and ingredient conscious consumers have to any food that comes in a can or pouch. 

We knew the best way to get people to fall in love with Fishpeople was to get them to try it. We proposed creating the world’s first amphibious capable food truck, the Albacar, to travel up and down the west coast via roads and waterways delivering product info and free samples to consumers, changing hearts and minds along the way.

The Albacar
Fishpeople Seafood seeks to bring sustainably caught seafood and locally harvested ingredients to the masses through tasty, traceable, shelf-stable, and easy to prepare meals. However, they needed help overcoming the aversion that health and ingredient conscious consumers have to any food that comes in a can or pouch. 

We knew the best way to get people to fall in love with Fishpeople was to get them to try it. We proposed creating the world’s first amphibious capable food truck, the Albacar, to travel up and down the west coast via roads and waterways delivering product info and free samples to consumers, changing hearts and minds along the way.

Accidents Happen App
State Farm was looking for ways to reach young adults to help them realize that they aren’t invincible, but a State Farm agent and insurance can help them feel that way.

We developed a concept for a branded app that would let users trick their friends by adding fake dents and scratches to photos of their friends’ cars. The user could send their friend the image along with a message about how a State Farm agent can help them out when they really need it.

Accidents Happen App
State Farm was looking for ways to reach young adults to help them realize that they aren’t invincible, but a State Farm agent and insurance can help them feel that way.

We developed a concept for a branded app that would let users trick their friends by adding fake dents and scratches to photos of their friends’ cars. The user could send their friend the image along with a message about how a State Farm agent can help them out when they really need it.

Accidents Happen App
State Farm was looking for ways to reach young adults to help them realize that they aren’t invincible, but a State Farm agent and insurance can help them feel that way.

We developed a concept for a branded app that would let users trick their friends by adding fake dents and scratches to photos of their friends’ cars. The user could send their friend the image along with a message about how a State Farm agent can help them out when they really need it.

Accidents Happen App
State Farm was looking for ways to reach young adults to help them realize that they aren’t invincible, but a State Farm agent and insurance can help them feel that way.

We developed a concept for a branded app that would let users trick their friends by adding fake dents and scratches to photos of their friends’ cars. The user could send their friend the image along with a message about how a State Farm agent can help them out when they really need it.

Accidents Happen App
State Farm was looking for ways to reach young adults to help them realize that they aren’t invincible, but a State Farm agent and insurance can help them feel that way.

We developed a concept for a branded app that would let users trick their friends by adding fake dents and scratches to photos of their friends’ cars. The user could send their friend the image along with a message about how a State Farm agent can help them out when they really need it.